Social Media Team

 

 As one of our main forms of communication to our community, our social media team will assist the organization in maintaining a social media presence.

Social Media Assistant: Entry Level

*Background check required

Goals:

  • Assist in creating post images and content for LTP’s Instagram, Facebook, Twitter, and LinkedIn accounts using LTP’s branding preferences and templates

  • Collaborate and communicate with LTP’s social media marketing team

  • Post at scheduled times and dates

  • Attend brainstorming sessions

  • Assist in creating social media stories

Learning Objectives: 

  • Learn how to use online designing platforms like Canva 

  • Learn how to abide to Little Tree Project’s branding preferences

  • Learn how to use, schedule, and post on social media platforms 

  • Hone communication skills

  • Team player

 

Social Media Assistant: 2nd Level

*Background check required

Goals:

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews (Respond to DMs, comment and like other accounts, respond and like comments made to our account) 

  • Scheduling and coordinating posts in collaboration with the Social Media Manager

  • Implementing relevant hashtags to corresponding pre-written post content

  • Collaborate with other team members to ensure brand consistency  

  • Attend brainstorming sessions

  • Create 3 composes social media stories per week

Learning Objectives: 

  •  Learn how to use online designing platforms like Canva 

  • Learn how to abide to Little Tree Project’s branding preferences

  • Learn how to use, schedule, and post on social media platforms 

  • Hone communication skills

  • Team player


Once a volunteer makes it through the initial two levels of volunteering on the Social Media Management Team, based on their talents and skill sets, he or she will have the opportunity to move up to managing social media and/or research management. 

Social Media Manager:

A LTP Social Media Manager assists the organization in showcasing LTP’s image in a cohesive way to achieve our marketing goals.

*Background check required

Goals: 

  • Designing and implementing social media strategy to align with organization mission and goals

  • Collaborating with the research manager, generate, edit, publish and share engaging content daily, except Sundays (e.g. original text, photos, videos and news)

  • Delegating execution of 3 stories a week

  • Scheduling social media marketing on Click Up and Buffer

  • Delegating posting on all LTP social media platforms: instagram, Facebook, LinkedIn, Twitter, keeping with the LTP brand

  • Creating approved content making sure to have a variety of subjects including Human Trafficking Awareness/Prevention, LTP news, LTP products and sales, LTP “About Us”, and inspiring quotes

  • Social media stories scheduling, delegation, and management

  • Design and implement social media strategy to align with business goals

  • Set specific objectives and report 

  • Collaborate with other teams to ensure brand consistency

  • Monitoring communication with followers, respond to queries in a timely manner and monitor customer reviews (Respond to DMs, comment and like other accounts, respond and like comments made to our account) 

  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Stay up-to-date with current technologies and trends in social media, design tools and applications

  • Run brainstorming sessions

Learning Objectives:

  • Ability to deliver creative content (text, image and video)

  • Excellent communication skills

  • Knowledge of online marketing channels

  • Passionate about the fight against human trafficking

  • Eager to educate the community on human trafficking through social media and marketing⠀

  • Teachable⠀

  • Resourceful⠀

 

Social Media Research:

*Background check required

Goals:

  • Perform research on current trends and audience preferences

  • Monitor web traffic metrics

  • Setting specific objectives and reporting on ROI

  • Collaborating with the social media management, research, create, and schedule engaging and original content daily, except Sundays - citing necessary sources (e.g. original text, statistics, quotes, and news)

  • Enter all pre-written content in scheduling platforms

  • Assist in anticipating, planning, and creating content for upcoming holidays, sales, campaigns, etc

Learning Objectives:

  • Ability to deliver creative content (text, image and video)

  • Excellent communication skills

  • Knowledge of online marketing channels

  • Passionate about the fight against human trafficking

  • Eager to educate the community on human trafficking through social media and marketing⠀

  • Teachable⠀

  • Resourceful⠀